Every post, promo and caption from Halloween to New Year's. Mapped for your salon.
The Q4 content calendar our assistants run for salons, plus the full 2027 occasion map and 12 Canva templates in your colors. Free.
- Week-by-week calendar, October 1 to December 31, with a post for every day
- 2027 occasion map: every date worth a post, with the retail angle and the rebook angle
- 12 editable Canva templates: gift cards, retail spotlight, countdown, reviews, hiring
- 30 captions with the call to action already written
- The exact 5-a-week cadence we run for clients
Check your inbox
Your Playbook is on its way. While you wait: open the calendar, find the week of November 23, and schedule the Black Friday gift card post. That's the one that pays for December.
What a week looks like
Here's the week of November 23 straight from the calendar. Every week has a theme, five feed pieces, and a story prompt for each day.
| Day | Format | Content idea | Caption |
|---|---|---|---|
| Mon | Post | Black Friday deal announce: buy a $100 gift card, get a $20 bonus card | #19 |
| Tue | Reel | Team says thank you before Thanksgiving | #16 |
| Wed | Post | Closed Thursday + "deal drops Friday 8am" | #27 |
| Thu | Story | Happy Thanksgiving (story only, no feed post) | — |
| Fri | Post | Gift card promo live. Repost Saturday for Small Business Saturday, retail 20% off | #19 |
Consistent but boring beats brilliant but sporadic.
One of our salons sends a plain newsletter on the 1st of every month. Same template, same day. Last year it drove $77,634 in tracked bookings and retail. Not because it was clever. Because it went out. This calendar is boring on purpose. Boring is what gets done.
Who's behind this
Spark Pro Global is a virtual assistant and marketing agency built for salons with 4 to 18 stylists. Our assistants run this exact calendar, the reels, the stories and the replies for salons every week.
Heather Harris and Lucy Randall both own salons. The Playbook is what we'd hand a friend who just opened one.
new clients in 90 days for Bellissima Salon from Facebook and Instagram, on a twice-weekly video schedule. No ads.
retail as a share of sales at Tantrum Hair Salon after monthly promos went out on schedule, every month.
Get the Playbook
Holiday appointments fill up in the two weeks before Christmas. The salons that win booked them in October.
Send me the Playbook